How Important is Design on the Web?
Internet users can give websites a thumbs up or thumbs down in less than the blink of an eye, according to a recently published study report.
Researchers discovered that people could rate the visual appeal of sites after seeing them for just one-twentieth of a second. These judgments were not random, the researchers found—sites that were flashed up twice were given similar ratings both times. They also matched the responses given by subjects who were shown the sites for longer
Pretty websites work better than ugly ones.
When we looked at the websites that we tested, there is really nothing there that tells us what leads to dislike or to like. In the world’s top 100 there is not one pretty website.
The one and only design rule: Be yourself
Design and content should represent you as well as they can, then you will find YOUR audience. So design is important, but it is relevant only if it represents you as you are.
That is why BUSINESS DESIGNZ has been successful: People represent themselves as they are. And they find their alike. BUSINESS DESIGNZ does have a huge audience as a collective, but the individual pages don’t. And that is why websites with a big audience (eBay, Yahoo, Craigslist) have as few design elements as possible. They are graphically neutral, thus they don’t hurt anybody’s taste.