Logo designer in London | Digital Agency UK | Business Designz

Definition Of A Good Logo

A good logo Design is distinctive, appropriate, practical, graphic, and simple in form, and it conveys the owner’s intended message. A concept or “meaning” is usually behind an effective logo, and it communicates the intended message. A logo should be able to be printed at any size and, in most cases, be effective without color. A great logo essentially boils down to two things: great concept and great execution.

“Some wonder what’s so difficult about creating a good logo. They’re small, they look easy to do, so no problem, right? When you only see the result of a designer’s efforts, the logo creation can look like it was a simple task. But it’s not. A logo takes thought and creativity, and many elements combine to make a good one.

Logo Design Process

When creating a logo, follow a process that ensures the final design meets the needs of the clients. Below, we have listed the typical process that professional logo designers follow. With practice, you will no doubt develop your own.
Design brief.
Conduct a questionnaire or interview with the client to get the design brief.
Research.
Conduct research on the industry itself, its history and competitors. Problem-solve first, design later.
Reference.
Conduct research on logo designs that have been successful and on current styles and trends that may relate to the design brief. Follow trends not for their own sake but rather to be aware of them: longevity in logo design is key.
Sketching and conceptualizing. Develop the logo design concept(s) around the brief and your research. This is the single most important part of the design process. Get creative and be inspired.
Reflection
Take breaks throughout the design process. This helps your ideas mature, renews your enthusiasm and allows you to solicit feedback. It also gives you a fresh perspective on your work. Revisions and positioning. Getting instructions from the client or build a long-lasting relationship by guiding the client to the best solution, revise and improve the logo as required. Presentation. Present only your best logo designs to your client. PDF format usually works best. You may also wish to show the logo in context, which will help the client more clearly visualize the brand identity.

Delivery and Support

BUSINESS DESIGNZ delivers the appropriate files to the client and give all support that is needed.

 business designz