Testing, experimenting, and learning is the heart of Conversion Rate Optimization CRO is a journey, not a destination. As tools, behavior’s and platforms evolve, brands need to continually test new combinations to maintain performance scores. CRO is more than on-site optimization: it’s a mindset that can be applied to any platform in the future.
Seamless customer journeys and experiences need to be balanced with the sheer complexity of digital marketing platforms and formats today. The pressure for conversion optimization and performance marketing is not going away – it’s only getting stronger, even as the complexity of engagement with customers increases.
So, what should you, as a marketer, prioritize with your CRO strategy to ensure your marketing continues to perform well into 2020? Keyword research to competitor analysis, we ensure that your content, from E-books to articles, is relevant, relatable, and above all else, a resource that can drive leads.