What is A Meta Description and Why is it Important in SEO Agencies in England?

If you ever have browsed for a service or product online, you might see that along with the results, you will get some content that provides some little details about the site or the brand. This acts as an introduction to your website visit and briefly explains what’s inside.

Meta Description in Short:

The meta description can be shortly explained as an HTML element that has to be put to all kinds of websites. The length of the meta description can vary between 160-200 characters, depending upon the requirements of the websites.

It is Vital in Digital Marketing:

While writing a meta description, the element of relatability and conciseness should be considered. As you can understand, it is a vital part of the SEO Agencies in London and is an indispensable part of digital marketing.

Importance of Meta Description:

The importance of a meta description is immense. We can point out some of its needs here:

  • Meta Description is an important tool for Google Rankings
  • It affects the organic growth of a website
  • A well-written meta description catches attention and increases the click-through rate
  • Meta Descriptions are also important for ranking your post on Social Media

By now, you might have a clear knowledge of what meta description is. However, you should keep in mind that writing meta descriptions is not an easy task. Different SEO Agencies in England dread providing a meta description that is concise and captures the attention for better ranks.

Vital Elements of Meta Description:

Here are some of the elements that a web content writer has to add to a meta description. These are some of the important parts that simply cannot be ignored by all SEO Companies in London.

  1. Meta descriptions are not a test of your digital knowledge. Try to keep the language as simple as possible. The technical jargon won’t be understandable to most of your readers. So better keep it within the stipulated word limit by using simple language.
  2. Take inspiration from other written meta descriptions, but do not put a blatant copy. If Google finds your meta description as plagiarised or a rip-off, your website would suffer badly and will bring a bad name to your London SEO Agency.
  3. Keywords are a very important cog when we consider meta descriptions. So do not forget to put keywords in a concise format. The title tag is the most important part, so you better keep an eye on that.
  4. You can also put a strong Call to Action or CTA at the end of your meta description. Most of the SEO Agencies in England do that so that the meta description could be put to some action and influence the website ranking as well.

These are some of the basic rules of writing and placing a meta description. Surely, the process needs good technical assistance, but there should be a focus on the content as well.


Brief About Business Designz:

The best way to rank your website within the first few positions in Google is to collaborate with one of the Best SEO Agencies in London. The best option in this field for you would be Business Designz.

Why Us?

You can consider Business Designz as your one-stop shop for digital marketing solutions. We can work with ease to make your website the leader in the digital space. Our web development team and SEO team is adorned with some of the most skilled people from whom you can get the best service.

From creating an account on different websites to ranking your website with proper geotagging and meta descriptions, we can do it all. You can expect all the services that are provided by the SEO Agencies in England.

Contact Us:

To know about us in detail, you can visit our website. Here, we have mentioned all the digital services provided by us. Choose the one you need and contact us immediately for the best assistance.


The definition of digital marketing has changed rapidly over the years. It has evolved much more than the elongated colourful banners and ‘Click Here’ buttons. With better SEO techniques, you can expect your website to do better among the thousands of competitors on the worldwide web.

Tags: SEO Companies in London


Recent Post